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TikTok Video Craze Continues to Affect Global Cucumber Markets

The trend in many countries at this time is that cucumber prices are trending higher. A recent TikTok video craze has also led to higher consumption in the Netherlands and Iceland as people seek to emulate these online trends. In Spain's Almería, an improvement in availability of cucumber volumes is expected. In Italy, cucumbers have high prices with even higher demand. Cucumber prices have been very high for several weeks due to the weather that has slowed down production. In Germany, prices have increased too. Dutch and Belgian supply dominates the market. In the Netherlands and Belgium exceptionally high cucumber prices were seen during August. The TikTok craze can not entirely explain the high prices, while supply was not short either. Over in Iceland cucumbers were all the rage, but fortunately for consumers prices were not higher despite a dip in volumes. France has seen steady volumes, while high price levels remain.

 

South Africa

South Africa has seen a significant lifting in the price of cucumbers. Cucumbers traded at R15 (0.78 euro) per kg, a significant lifting in the price, says a trader at the Johannesburg market, as a result of the cold of a few months ago which has reduced the growth rate and yield. Daily prices at the Johannesburg market are R22/kg (1.14 euros) for 8kg carton units. Gauteng's cucumbers are currently grown in Limpopo province, mostly under tunnels, and it is expected that cucumber volumes will increase as the temperatures increase.

Spain

 

Improvement in availability of cucumber volumes expected. In Almería, new cucumber plantations are already starting. "With regard to the other varieties, the French and Spanish cucumbers are in short supply and the availability of volumes will not pick up until the end of this month. Prices, on the other hand, are going quite well, around 1.30-1.40 Euros/kg for the most commercial sizes." The Spanish operator notes that producing cucumbers in hot weather is very difficult.

Italy

 

Cucumber prices have been very high for several weeks. The Italian national cucumber in week 37 was bought at wholesale at an average of €1.50/kg, a little more if of perfect quality. A Sicilian wholesaler says, "There was not much demand for cucumbers this summer because the quality of the product was not the best in July and August due to the drought." On 10 September, prices ranged from 0.70 to 1.00 euro/kg, and the quality is improving.

Germany

  Domestic, Dutch, and Belgian badges are dominating the market. The price level is still quite high and in some cases is even increasing.

 

 

 

 

 

Netherlands and Belgium

In August, cucumber prices were notably high in both the Netherlands and Belgium. This trend persisted for several weeks. Although there was a TikTok hype for cucumbers, attributing the exceptionally high prices in August solely to this trend seems excessive. In the first week of September, cucumber prices have decreased significantly, though an average price of just under 70 euro cents per piece is still considered high.

Iceland

 

A recent TikTok video about cucumber salad has increased the demand for the vegetables in Iceland. About 99% of the cucumbers consumed in Iceland are locally grown. Some farmers are starting to increase volumes as new plants reach maturity.

France

 

This year, bad weather prevented any production peaks. There were no major heat peaks, and crops aged more quickly due to the lack of light in spring and summer. Cucumbers are a weather-dependent product, yet consumption has not suffered too much from the lack of sunshine, thanks to supermarket operations. In terms of prices, this year's levels are rather high.

North America

 

The cucumber supply from Mexico is short right now. The hot weather had caused bloom drop earlier this month and as a result, hurt both the second and third picks of field cucumbers. Meanwhile, Georgia is slow to start its cucumber production. With the light supply, demand had lightened though that has recently started to increase.

 

Source: Hortidaily