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A Novelty Was Achieved At GROWTECH. ANTALYA

2-minute read

GROWTECH. ANTALYA, recognised as the world's largest greenhouse exhibition, took place in Antalya from 18 to 21 November 2025. As always, we witnessed a successful organisation. There were many local visitors, but I believe what was more important was the large number of foreign exhibitors and visitors. Actually, this matters to all local fairs: Being international! I think our local agricultural fairs, in particular, should be very keen to attract foreign visitors.

Now, to get to the main point: following the 4th Agriculture and Forestry Council held last year, the Turkish Agricultural Diplomacy Group (TTDG), which began its work, organised the ‘International Agricultural Diplomacy Summit’ for the first time in the world at the GROWTECH. ANTALYA.

At the Summit, attended by World Farmers' Organisation (WFO) President Arnold Puech d'Alissac, International Seed Federation (ISF) President Arthur Santosh Attavar, International Federation of Agricultural Journalists (IFAJ) Secretary General Adrian Bell and IFAJ members, world leaders in the agricultural sector discussed agricultural diplomacy. 

Particular emphasis was placed on the strategic importance of agricultural diplomacy in international agriculture and food trade. One of the developments cited as an example in this regard was the international grain crisis that began with the Russia-Ukraine war. Speakers emphasised the importance of Türkiye's successful agricultural diplomacy efforts during this process.

However, one of the most significant assessments at the Summit came from IFAJ Secretary General Adrian Bell. "Agriculture is more than just growing crops and raising livestock. It also plays a critical role in global stability and development; it ensures food security and contributes to geopolitical influence while tackling common challenges such as climate change. This is the theory of 'International Agricultural Diplomacy'; using agriculture as 'soft power' to promote stability and food security through trade, technology, knowledge transfer and applied R&D."

Melisa Mutlu, Chairwoman of the Turkish Agricultural Diplomacy Group (TTDG), stated that ‘Agriculture is the soft power of countries.’

Highlighting that agriculture cannot be limited to production alone, TTDG Chairwoman Melisa Mutlu stressed that the agricultural sector is a “soft power” that encompasses strategic, economic, geopolitical and international relations.

Pointing out that food and water have become not only economic but also geopolitical assets, Mutlu said, "The importance of agricultural diplomacy is even greater for their protection. On this issue, policymakers, states, NGOs and companies in the international arena should also discuss how the future can be shaped in terms of agricultural sustainability and the protection of water resources. Countries must develop comprehensive strategies. These processes need to be made sustainable through international agricultural diplomacy."

Ultimately, we must say that GROWTECH. ANTALYA hosted what could be described as a historic event.

İsmail Uğural

Turkish Agricultural Diplomacy Group
Secretary General